Interbrand, a leading consultancy, just announce their list of the most valuable global brands for 2017. We're not at all surprised that Nissan climbed the ranks, coming in at 39th with an estimated $500 million increase in brand value. Interbrand credits the company's Nissan Intelligent Mobility strategy for helping to drive the improvement in brand value, along with the evident customer benefits that arise from the company's commitment to developing electric vehicles and autonomous driving technologies.
In a press release, Roel de Vries, Corporate Vice President and Global Head of Marketing and Brand Strategy at Nissan, proudly said, "...The fact that we continue our growth proves that our activity focusing on Nissan Intelligent Mobility and our vision for the future of driving is appealing. With the launch of the new LEAF, we are hoping to see further improvement in our brand."
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