Nissan proved last year you can have the "Ride of Your Life" everyday with the Nissan Altima. During the Ride of Your Life campaign, lucky mall shoppers were randomly selected for a once-in-a-life opportunity to take a ride in a Nissan race car.
What participants didn't know was that the race car they were zooming around the track in was actually a standard Nissan Altima in disguise.
"The 'Ride of Your Life' campaign shows off the performance DNA that lives inside every Nissan," said Jon Brancheau, vice president, marketing communications and media, Nissan North America, Inc. in a press release.
When participants found out the racecar they presumed to be riding in was an Altima, one said "I would never imagine a four-door car could do this."
This year, Nissan is giving the opportunity for Nissan fans to participate in a "Ride of Your Life" scavenger hunt for the chance to win a 2015 Nissan Altima. Clues will be posted to Nissan social media pages.
"The Chase is designed to drive online engagement, while emphasizing the Altima's blend of performance, innovative technology and superior fuel economy that consistently helps give our drivers the ride of their lives," said Jeremy Tucker, vice president, Marketing Communications and Media.
The 2015 Nissan Altima was built for comfort and engineered for performance and efficiency. It is one of the most-sold cars in the U.S., an IIHS Top Safety Pick and one of the best sedans under $25,000 according to KBB.com.
Top features include innovative technology that helps reduce accidents and keep drivers focused on the road. A 2.5-liter engine can offer up to 38 mpg on the highway. A choice of a 182-horsepower 2.5-liter DOHC inline 4-cylinder engine or 270-horsepower 3.5-liter V6 are also available.
Stop by Gillman Nissan in Rosenberg to take the "Ride of Your Life" in a new 2015 Nissan Altima!
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Gillman Nissan Rosenberg is proud to serve Katy, Stafford, Sugar Land and Houston with the best selection of Nissans.
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